nDreams 2010 Highlights
nDreams Charity Transport Relay
Secret Lewis Bahrain Launch video
The Making of Xi
nDreams have been part of TIGA since we started almost five years ago.
This year, nDream's CEO, Patrick O'Luanaigh, became a director of TIGA, after being hugely impressed with what TIGA are doing with both political representation and practical things to help support the new breed of digital developers and publishers.
On 7th July, TIGA were formally recognised at the annual Trade Association Awards, where they won a staggering FOUR awards:
- Commercial Initiative Award
- Annual Report of the Year Award
- Trade Association of the Year Award; and
This week saw the conclusion of Lewis Hamilton: Secret Life. It has been a truly epic adventure, both for the players and for us at nDreams (and for me in particular). I’ve stayed firmly behind the curtain throughout, but now I’d like to peek round it for a moment and say hi, and thanks, and bye.
We've just got over the jetlag after a week in Los Angeles at E3, the year's premier games convention.
Like most boys, when I was a child I went through a phase of wanting to be an explorer. My aspirations were knocked one day when I realised that most of the world had already been explored long before I was born.
It has now been a few years since I left my previous role at a large publisher, so I finally feel able to get a rather big chip off my shoulder. And the chip in question is the truly horrible way that film studios and games publishers have worked together over the last decade.
Xi is coming to an end. Its three-month run as a live ARG is over, but we’re keeping the puzzles and games open for a few weeks yet, so people can finish collecting all the butterflies and fragments they want before submitting themselves to the final assessment that concludes their individual experience.
nDreams finest, Patrick O'Luanaigh and Chris Nuttall, bring a quick E3 preview from Los Angeles the day before E3 begins:
On Monday 23rd March, at 2pm GMT, we finally launched Xi. It’s an unusual game – the kind sometimes called an Alternate Reality Game (ARG) – and we’ve been quietly working away at it for a very long time. It’s a relief to finally talk about it. Before I go on, I should say that there will be no clues or spoilers here. It’s a game filled with suspense and secrets and I wouldn’t want to ruin the fun.
For the last few years, I've been a big fan of open-world games, particularly the ability to mess around in a sandbox and explore a beautiful world without feeling forced down a particular route. Whilst I have a strong love of narrative, I admire the freedom that these titles give you, and I was willing to sacrifice a strong story for the ability to explore and find creative solutions to problems. I was fortunate enough to work closely with Avalanche Studios on Just Cause, one of the largest open-world games ever created (in terms of square kilometres), and it was a great experience.

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