Friday Town, a groundbreaking new social game created through a partnership between Cadbury Crunchie, the nation’s favourite Friday pick-me-up, and nDreams, the UK’s fastest growing creator of social games, has launched at apps.facebook.com/crunchiefridaytown.

The game invites players into a virtual world, called Friday Town, and challenges them to help its inhabitants brighten up their lives with a series of puzzles that will unfold over the coming weeks and months. On arriving in this virtual world the player takes on the role of a Friday Feeling Engineer, whose job is to make everyone feel more Friday-ish, with progress measured on a Friday-o-meter: the more fun and excitement generated, the better the player does.

The aim of the game’s first chapter is to help the Friday Engineers make the town fountain pump out chocolate instead of water, and turn it into a giant sundae!  As each additional chapter is then unlocked, players will face a whole new set of puzzles, meaning the game is constantly evolving to bring new bursts of that Friday Feeling. To add an extra level of competition, the game rewards those who recruit new players, via their own Facebook friend lists, with access to a secret area.

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